In an article for The New York Times’ health section, Benedict Carey (who obviously has an eye for talent) runs down the psychological consequences of pranks. The timely article is largely based research done by Eat Vancouver editor Jason Chin and his colleagues:
“As humans, we develop this notion of fairness as a part of our self-concept, and of course it’s extremely important in exchange relationships,” said Kathleen D. Vohs, a consumer psychologist at the Carlson School of Management at the University of Minnesota. Dr. Vohs and her co-authors, Roy F. Baumeister of Florida State University and Jason Chin of the University of British Columbia, propose that the fear of being had is a trait that varies from near-obliviousness in some people to hypervigilance in others.
This is obviously a well researched article and a good read, so I recommend you all check it out.
And this ain’t an April Fools prank, honest!
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